Hi, I'm Jadson Dantas,
design lead at Rethink.

I’m a specialist in human-computer interaction with 12 years of experience building and scaling people-centric products and UX teams.

Currently

I work as a lead product designer at Rethink, a consultancy that rethinks and builds the future of companies with technology, design and strategy.

Previously

As a product design specialist, I built Clickmax, an online sales funnel builder that helps businesses market, sell, and deliver their products or services online. It provides a drag-and-drop interface to create landing pages, sales funnels, and automated marketing campaigns without needing to code.

I led the design team at Pipefy while staying hands-on in key projects, shaping the product experience from strategy to execution. My role involved driving design excellence, refining processes, and ensuring a seamless collaboration across teams.

As a product design lead at Mercado Livre, the largest online commerce and payments ecosystem in Latin America, I led design teams to contribute in building the fastest, smartest and cost-effectively shipping ecosystem to improve the buyer journey experience.

I managed the product legal research design area at Jusbrasil, a lawtech that supports, supplements and replaces traditional methods for delivering legal services. Joining law, design and technology to make justice go beyond the borders of the courts and reach the homes of any citizen. In Brazil, more than 1.6 million people access the platform daily and more than 900 thousand lawyers.

Also, I've worked at Liferay and Samsung, where I delivered solutions to b2b market, helping brands in their digital transformation process.

With a career of 12+ years building digital experiences, I've also experienced wearing many hats over the years, including front-end, teacher, researcher. I also had the incredible experience of being the co-founder and CPO of Brechoh, a startup built around the idea of making second-hand shopping more sustainable, fair, and collaborative through an e-commerce platform.